The content that I create -- under my byline or as a ghostwriter -- is geared towards executive and upper-level professionals within healthcare, technology, and information security industries.
Susan Harkema
Welcome to a sampling of content from my writing portfolio.
My most favorite work is to help package the brilliance of a person, product, service, or idea and communicate it clearly and with the goal of encouraging people to take action.
If you are looking for a seasoned content creator to help you achieve awareness, lead generation, content marketing, and thought leadership goals, take a look at my recent writing samples.
I focus on topic areas within healthcare, healthcare technology, information security, organizational development, and transformation, as well as patient engagement, family/caregiver advocacy, and value-based healthcare strategies like care coordination and care management.
In addition to these recent writing samples, you can learn more about my marketing and writing background at my LinkedIn profile - www.linkedin.com
Content Audiences & Industries
Content Types
The type of content that I have created is fairly broad, but centered around content marketing and lead generation, sales support, awareness-building and thought leadership.
Some examples include:
- Blogs
- Points of View
- Email marketing
- Web site content and strategy
- Evergreen materials - workbooks, downloadables
- Speaker/conference abstracts and submissions
- Executive slide content and speeches
- Magazines - print/digital
- Press releases and press packets
- Social media posts and ads
Content Topics
Over the past six years, my content creation has focused within healthcare, healthcare technology, information security and care management/care coordination.
Specific sub-topic or technical topics include:
- Healthcare Transformation - Payers, Providers, Value-Based Care Models
- Healthcare and HIT industry/trends
- Cybersecurity
- Intelligent Automation and Robotic Process Automation
- Artificial Intelligence
- Digital Transformation
- Human-Centered Design
- Agile, Scrum, Lean & Six Sigma
- Business Process Management
- HITRUST CSF Certification
- Care Coordination & Care Management
- Social Determinants of Health & Health Equity
- Payer & Provider Markets
