The content that I create -- under my byline or as a ghostwriter -- is geared toward executive and upper-level professionals within healthcare technology.
Susan Harkema
Welcome to a sampling of content from my writing portfolio.
My most favorite work is to help package the brilliance of a person, product, service, or idea and communicate it clearly and with the goal of encouraging people to take action.
If you are looking for a seasoned healthcare and technology content creator to help you achieve awareness, lead generation, content marketing, and thought leadership goals, take a look at my recent writing samples.
I focus on topic areas within healthcare and healthcare technology, as well as patient engagement, family/caregiver advocacy, and value-based healthcare strategies like care coordination and care management.
In addition to these recent writing samples, you can learn more about my marketing and writing background through my LinkedIn profile - www.linkedin.com
Content Audiences & Industries
Content Types
The type of content that I have created is fairly broad, but centered around content marketing and lead generation, sales support, awareness-building, and thought leadership.
Some examples include:
- Blogs
- Points of View
- Email marketing
- Web site content and strategy
- Evergreen materials - workbooks, downloadables
- Speaker/conference abstracts and submissions
- Executive slide content and speeches
- Magazines - print/digital
- Press releases and press packets
- Social media posts and ads
Content Topics
Over the past 10 years, my content creation has focused on healthcare, healthcare technology, information security, and care management/care coordination.
Specific sub-topics or technical topics include:
- Healthcare Transformation - Payers, Providers, Value-Based Care Models
- Healthcare and HIT industry/trends
- Cybersecurity
- Intelligent Automation and Robotic Process Automation
- Artificial Intelligence
- Digital Transformation
- Human-Centered Design
- Agile, Scrum, Lean & Six Sigma
- Business Process Management
- HITRUST CSF Certification
- Care Coordination & Care Management
- Social Determinants of Health & Health Equity
- Payer & Provider Markets
