Content Audiences & Industries

The content that I create -- under my byline or as a ghostwriter -- is geared towards executive and upper-level professionals within healthcare,  technology, and information security industries.

Content Types

The type of content that I have created is fairly broad, but centered around content marketing and lead generation, sales support, awareness-building and thought leadership. 

Some examples include:

  • Blogs
  • Points of View
  • Email marketing
  • Web site content and strategy
  • Evergreen materials - workbooks, downloadables
  • Speaker/conference abstracts and submissions
  • Executive slide content and speeches
  • Magazines - print/digital
  • Press releases and press packets
  • Social media posts and ads

Content Topics

Over the past six years, my content creation has focused within healthcare, healthcare technology, information security and care management/care coordination. 

Specific sub-topic or technical topics include:

  • Healthcare Transformation - Payers, Providers, Value-Based Care Models
  • Healthcare and HIT industry/trends
  • Cybersecurity
  • Intelligent Automation and Robotic Process Automation
  • Artificial Intelligence
  • Digital Transformation
  • Human-Centered Design
  • Agile, Scrum, Lean & Six Sigma
  • Business Process Management
  • HITRUST CSF Certification
  • Care Coordination & Care Management
  • Social Determinants of Health & Health Equity
  • Payer & Provider Markets